Wim Crouwel: A graphic odyssey part two

Communication design / Exhibitions

Start date: 13-08-2011

End date: 12-08-2012

Country: The Netherlands

City: Amsterdam

Location: Stedelijk Museum

The exhibition of Crouwel’s work; a great success in London, now at the Stedelijk Museum.

By Editor Design.nl / 25-08-2011

The Stedelijk Museum celebrates the prolific career of Dutch graphic designer Wim Crouwel, who was responsible for the identity of the Stedelijk in period 1963 – 1985.

Crouwel developed his unique grid system, which acted as a museum template for its graphic identity. He is regarded as one of the leading designers of the twentieth century.

The exhibition is not only a tribute to his work, it also shows his legacy and influence on contemporary graphic design. The exhibition ‘Wim Crouwel, A Graphic Odyssey’, accommodated the past three months in the Design Museum London, a great part of the exhibited works were on loan of the Stedelijk Museum.

Wim Crouwel (1928) was inspired by the founders of modernism and created a specific individual vocabulary of forms based on their principles. The exhibition, spanning over 60 years, shows an overall picture of Crouwel’s rigorous design approach and key moments in his career including his work for the Van Abbe Museum in Eindhoven, design practice ‘Total Design’, the identity for the Stedelijk itself, as well as his iconic poster, print, typography and exhibition design.

Archive materials like original sketches, posters, flyers, catalogues, stamp designs, calendars and font designs will be on display alongside films and audio commentary, with a recent interview with Crouwel. The exhibition is developed by Design Museum London, in cooperation with the Stedelijk Museum Amsterdam.