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Typographic Matchmaking in the City

Start date: 04-02-2011
End date: 04-02-2011
Start time: 14:00
End time: 18:00
Country: The Netherlands
City: Amsterdam
Location: De Balie


TMMC at De Balie in Amsterdam will feature a symposium, book launch and film screening, not to mention some big names in type and graphic design.

By Editor / 26-01-2011

Typographic Matchmaking in the City (TMMC) is a design research project investigating new approaches to bilingual lettering and poetic narrative for public spaces.

The project has proven to be highly inspirational for the participating designers; it brought together creatives from different cultural backgrounds who intensely collaborated over a 2 year period, creating coherent products with groundbreaking results. This project shows the important role that design can play in initiating cultural change, assimilation and integration—by simply using our basic daily mode of communication: the written word.

The project comprised 5 teams of 15 Dutch and Arab designers (type designers, graphic designers, architects, and industrial designers) who collaborated the design of new bilingual typefaces conceived for 3-dimensional/architectural design applications. The end result of this project is 5 new bilingual font families (Arabic & Latin) that are inspired by and made for the urban public space - one book and a documentary film about the design process and the people behind it. The designers included Max Kisman, Melle Hammer, René Knip, Jeroen van Erp, Erik van Blokland, Artur Schmal, Pascal Zoghbi, Naji El Mir, Hisham Youssef, Joumana Al Jabri, Yara Khoury, Wael Morcos, Reza Abedini, Khajagh Apelian, and STEALTH.

The event will comprise a symposium and presentations of the research projects, a screening of the documentary film, a book launch/signing and some refreshments.

The Khatt Foundation, Center for Arabic Typography, is a cultural foundation dedicated to advancing design research and typography in the Middle East, North Africa and their diaspora, and to building cross-cultural creative networks.

This project has been generously funded by the Fonds BKVB and the Mondriaan Foundation.

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