'The Serpent Goddess' by Mada van Gaans
While spring catwalks everywhere are awash with pretty girl pastels, Mada van Gaans bucks the trend by taking on a stronger, more indigenous colour palette.
For Mada's previous Spring/Summer 2010 collection, there was a strong connection to the dreamtime and the spirit world which continues this Autumn/Winter 2010-2011 season as she draws inspiration from the "Serpent Goddess" of Crete - a magical creature whose feminine elegance is undeniable. By carefully crafting her own mythical universe, Mada's serpent goddesses negotiate agrarian influences by perfectly balancing an unusual combination of sacred and sexy. Showing everything from sheer chiffon blouses to sharp python print 'le smoking suits', the collection quietly mimics the cycle of life.
Signifying humble beginnings, the opening number was a delightfully sheer silk dress, flowing freely from the waist and cut short at the thigh. Accessorised with towering shoes, one or two of the models discovered the perils of the spindle heel as they came on to the runway in haste. Successfully averting further mishaps, the show continued, delivering a series of coordinating colours, groundwork for matching blouses with modestly hemmed skirts and slim trousers. The most outstanding was an unusual almost antiquated moiré print of knot wood fabric, doubled up, it surely is a new way to seasonally recast the basic shirt-trouser combination. Ebbing away from the desert hues and agrarian influences, the designer's reptile obsession continues with killer python bolero and matching second-skin mini. Mada's well known cobra silhouette featured strongly as the models walked forward with hands firmly on hips, mimicking the defensive pose of a cobra. On turn, some of the dresses feature a fascinating drape detail that seemed to cowl in the back. Though they were buttoned up to neckline they were sexy as they were elegant. A homage to black concluded the show with a few seasonal updates to distinguish the look from the purely minimal look of past seasons.
This collection was every bit sophisticated, feminine and complete as Mada's previous collections. Her goddess worship and curiosity for ancient mythology married with a keen instinct of what 'feels right' maintains the authenticity that is Mada van Gaans.
Photography: Peter Stigter
Add to favorites
| Share this: | Tweet |
|
Additional information
Points of sale
Related
Rating
( 2 Votes, average: 4 out of 5)
click to vote
Selection:
- Amsterdam Fashion Week 2012
- Dutch Design Week 2011
- Amsterdam International Fashion Week 2010
- Amsterdam International Fashion Week 2011
- Dutch Design Week 2010
- Dutch Design Double 2010
- Milan 2010
- Design.nl 100th Issue Favourites
- Dutch Design Week 2009
- Dutch Design Double 2009
- Milan 2009
- Amsterdam International Fashion Week 2009
- Going Out - Restaurants, bars, cafes, clubs and hotels
- Graphic Design Festival 2008
- Dutch Design Week 2008
- Retail Therapy - Where to buy Dutch design
- FreeDesigndom 2008
- Milan 2008
- Amsterdam International Fashion Week 2008
- Design.nl Tokyo favourites

