By Jennifer Switijnk /asdf 21-01-2008

Saturday 19 January saw the launch of the Red Light Fashion project in Amsterdam. The project offers 16 Dutch fashion designers the chance to work and live in the Amsterdam Red Light District. During the year there will also be various activities organized and the resulting designs will available to buy.

The project is an initiative by fashion consultancy agency HTNK and the City of Amsterdam. Rather than women plying their trade under red lights, the fashion designers will be given the opportunity to showcase their latest creations in these windows, reaching a large and varied audience in one of the most well known city-areas of the world. This project is part of the City of Amsterdam’s ongoing plan to change the image of the Red Light District.

The list of high-level fashion designers varies from couture talent Jan Taminiau, shoe-designer Roswitha van Rijn to underground streetwear designer Bas Kosters. Mariette Hoitink, managing director of HTNK made the selection, choosing young talent for the project. “Amsterdam has a great number of top fashion designers, but lacks sufficient space for display. This project is a great opportunity for world-class professionals to finally show their work to a bigger audience. The Red Light Fashion Amsterdam initiative gives these designers the opportunity to bundle their powers in order to increase visibility and collaboration nationally and internationally.”

The designers taking part are: Jan Taminiau, Jeroen van Tuyl, Daryl van Wouw, Bas Kosters, ...and beyond, Mada van Gaans, Roswitha van Rijn, Sebastic, Sjaak Hullekes, Ignoor, G+N, Edwin Oudshoorn, Corné Gabriëls, Conny Groenewegen and the fashion photography duo: Petrovsky en Ramone.

From February, the CODE Gallery Store will be opened in the area. This shop will sell the clothes and accessories from the participating designers. For more information and events see the website.

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