By Jeanne Tan /asdf 27-01-2009

Beer, beer, beer!

One of the first events to kick off Amsterdam International Fashion Week (AIFW) was the launch of 'Bas Kosters inspired by Heineken beat collection' at The Heineken Experience in Amsterdam. The fashion collection of the Amsterdam-based designer/performance artist made in collaboration with the Dutch beer giant was modelled on the members of Kosters' band Superior Experience while they partied and performed their new song created especially for the collection with Boemklatsch, 'Beer'.

Kosters first attracted the attention of Heineken through his fashion collection made from vintage Heineken parasols which he found on the street. For the development of the Beat Collection, Koster delved deep - like a kid in a lolly shop - into the archives of Heineken. Seeking out heritage advertising and branding of the company, Kosters selected particular vintage logo elements from posters, labels and beer coasters to be reworked with his characteristic whimsical signature and pop art inspiration. A series of new prints were created which adorn the twelve pieces of the collection. Designed for both men and women, the pieces include jackets, t-shirts, shirt-dresses, leggings, shorts and sweaters, with prices ranging from €59,99 to €159,99. The collection, which was also developed with the support of the Dutch Fashion Foundation, is available exclusively at Heineken The City.

Photography: Marc Deurloo

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