By Editor Design.nl / 14-07-2008

Tjep. has created the identity and interior of Pluk, a take-away shop serving healthy food in Haarlem, the Netherlands.

The designers said that the interior reflects a juxtaposition of 'healthy' and 'fun'. "For some reason healthy wants to look boring but we just said no! The counters contain fruits and vegetables in three color groups. They are actually fake, but because of the way we integrated a special gradient effect the whole counter becomes simply delicious, by the way it took us months to develop the exact right color, gradient and fruit/vegetable combination to get this result: people who enter Pluk are overwhelmed and just can't resist ordering [...]."

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