By Editor Design.nl / 26-11-2007

Take a visual road trip into the imagination with the exhibition Joyriding. Not a car show but an aesthetic joyride, it's all about form and feeling rather than engineering.

The exhibition brings together animated visions of concept cars, scale models of vehicles that will make you think differently about cars, and designer-pimped remote-controlled rides. Our fantasy fleet transports you back to a childlike joy in form and movement and a need for speed.

Now that most vehicles have robust reliability, quality and performance, it is up to designers to dare to dream again and design the car of the future. The amazing imaginary cars, some dreamt up by graduates of London's Royal College of Art, will remind you that automotive design can still take our breath away and keep us curious about the future.

The projected animation shows a highway as it might look in the future. The shapes are softer and rounder; cars are slow-moving personal bubbles within which drivers can find peace of mind. If you want adrenaline, not meditation, the futuristic forms of the designs of Filip Krnja, shown in a manga anime, will astonish you.

Designers were asked to convert toy cars into dream machines, and it was green lights all the way. See the four-wheeled fantasies of sneaker customisers Leyp, furniture designer Bertjan Pot, industrial designer Marijn van der Poll, interior designer Frank Tjepkema, jewellery designer Dinie Besems, fashion designer Monique van Heist, and the garage team of MTV's Pimp My Ride.

The exhibition runs until 3 February 2008. For more information, opening hours and lecture details check the link below.

Images: Truus van Gog
Kiki van Eijk en Joost van Bleiswijk - Interior car
Hotel Modern - Rocococar
Dinie Besems - Kleefrijder
All-Stoff - Benenwagen

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