One Dollar Maarten Baas Design

Product design

Museum piece as mass product: instead of developing a new collection this year, Maarten Baas adapted his Real Time 'Analog Digital Clock' into a one dollar iphone app.

By Editor Design.nl / 14-04-2010

Maarten Baas iPhone app

Every year in Milan, Maarten Baas surprises and confuses the design audience by coming up with unpredictable concepts which often challenge the fixed borders of design. This time, design lovers will be able for afford a piece of Maarten Baas design for a tiny fraction of what his products normally cost. The Analog Digital Clock from Baas' Real Time project is now available as an iphone app and costs just one dollar!

Baas’ Real Time collection - which was launched during last year's Milan Design Week - is a concept in which actors are filmed for 12 hours while they are indicating the time. The Analog Digital Clock, part of this collection, is a re-reading of the old-school alarm clock, yet every minute an actor changes the numbers manually.

“I always make works without any concessions on the quality and authenticity, therefore they often are high-end unique works,” Baas explains. “The Analog Digital Clock as an iPhone app, is exactly how it should be, yet this product only needs to cost one dollar.”

We couldn't help but photograph some of the posters advertising this iphone app!