New Visual Identity for Hema

Communication design / Lifestyle

The famous Dutch store Hema has begun implementing their new visual identity. The design comes from the design bureau Koeweiden Postma in close cooperation with advertising bureau Doom & Dickson.

By Editor Design.nl / 27-08-2007

The famous Dutch store Hema has begun implementing their new visual identity. The design comes from the design bureau Koeweiden Postma in close cooperation with advertising bureau Doom & Dickson.

For the house style, a basic design was developed that brings cohesion to the thousands of duizenden communicatie-uitingen van Hema. The simplicity and colourfulness of the new style are in keeping with Hema’s core value of ‘special Hema’s kernpositionering van ‘bijzondere eenvoud’. The new logo functions as a merklabel that, in thirteen different colours, integrated so as the website www.hema.nl, leaflets and in-store communications. The new house style will be introduced in stages over the coming period. Het vernieuwde logo werkt als een merklabel dat, in dertien verschillende kleuren, geïntegreerd en op verschillende plaatsen kan worden gebruikt in de communicatie-uitingen zoals de website www.hema.nl, brochures en in store communicatie. De nieuwe huisstijl wordt in de komende tijd gefaseerd ingevoerd. Meer info:
Koeweiden Postma