By Editor Design.nl / 22-03-2012

Packaging no longer is simply just a box. Packaging yields added value to a product. More and more, packaging is becoming an experience. In its exhibition It’s a Wrap! KOP explores the power of packaging.

Packaging originally is a shell providing protection to and information about its contents.

Nowadays, packaging more and more adds an extra value to the product. For example, collectors of Star Wars action figures do not take the figurines out of their original packaging, which adds to the figure’s value. And if they can’t find the boxof the new camera you want to buy, you will get a discount. Packaging no longer is just a shell
Modern artists and designers are looking for innovative ways to pack products with both aesthetic and sustainability in mind. Packaging itself is turning into an experience. On the internet packaging designs are presented as works of art. And isn’t it true we often buy products simply because their packaging looks so good?

During It’s a Wrap! we present a group of young artists and designers working in this field.

Christo turned packing into a form of art, but in what way do modern artists use packaging in their work? Handmade packaging in contrast to mass produced packaging, art in contrast to consumption. What are the differences, or, can we find common ground and what are the favourites?

It’s a Wrap is packed with all kinds of goodies, but also with useful items and items you can present as a gift to someone else or to simply indulge yourself with. Many items from It’s a Wrap are on sale, so, don’t be surprised if you suddenly find yourself being the owner of one of them.At the exhibition you can find all kinds of products, such as foodstuffs, music, accessories, clothing, furniture...

It’s a Wrap! exhibits the work of : Celery Design, David Graas, Foekje Fleur, I HAVE POP, JJAAKK,Maurice Meewisse, Simon Kentgens, Studio Spass en Suzanne Jongmans, among others.

www.stichtingkop.nl

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