G-Star RAW Sustainable

Fashion design

During the recent Bread & Butter fair in Berlin, G-Star launched their RAW Sustainable line made using recycled denim, organic cotton and nettle.

By Editor Design.nl / 22-07-2010

The G-Star RAW Sustainable line with the sub programs RAW Recycled and RAW Nettle next to RAW organic was launched at Bread & Butter Berlin (BBB) this July. The line forms part of the Spring/Summer 2011 collection.

The RAW Sustainable program is comprised of three sub-programs, each with its own specifics: RAW Organic (blue label), RAW Nettle (green label) and RAW Recycled (orange label).

RAW Organic uses only natural processes during manufacturing, minimizing the need for pesticides and other pollutants. RAW Nettle combines organic cotton with nettle plant fibres, to create a reduced environmental footprint. For RAW Nettle G-Star partners with Brennels, a Dutch brand specialized in developing clothing from nettle. RAW Recycled blends post-consumer denim waste that has been broken down into cotton fibres with organic cotton to give a second life to the original material.

The collection comprising jeans, jackets, dresses, shorts, shirts and t-shirts and a range of jerseys and sweats will be available as of January 2011.

Images courtesy of G-Star, from Bread & Butter Berlin Summer 2010