Finalists Mini Young Designer Award Announced
Today, the selection committee of Dutch Design Awards announced that graphic designer duo Pinar&Viola, (fashion) designer Borre Akkersdijk, and Studio Formafantasma are the finalists for the MINI Young Designer Award (MYDA) 2012.
An international jury headed by Hans Wijers will appoint the winner, whose name will be announced on Sunday, October 21 during the Awards Ceremony in Eindhoven. The incentive award for young design talent, partly made possible by MINI Nederland, is a prize of € 10,000 and one year of driving a MINI Cooper 10 Years.
Mini Young Designer Award
The MYDA selection committee – comprising Tet Reuver (Studio Tet Reuver), Dimitri Nieuwenhuizen (LUST, LUSTlab and Sandberg Institute), Lena Shafir (Shafir Etcetera), Adri Vlasbom (editor in chief Elle Decoration), Krijn Christiaansen (Gerrit Rietveld Academie), Marc Glaudemans (Fontys) and Jan Carel Diehl (TU Delft) – put forward the three finalists from all the entries.
The criteria on which the portfolios of the entrants were evaluated are strict but clear and were: to have an individual style with a distinct personal vision and visual language, responding to current events, professionally active up to 5 years (no students), widely developed (talents in various forms of expression), peer-recognized talent, inventor and team player and living and working in the Netherlands.
Pinar&Viola realize daring projects in both the commercial and cultural sector in which commitment plays an important role. The investigation into the relevance of aesthetics in the current media landscape is central to their work.
In the projects of designer Borre Akkersdijk various disciplines such as graphic design, animation and fashion come together. In addition, the designer puts existing materials in a new context and carries out experiments in which old techniques are applied to new applications. This combination results in a fresh and individualistic style.
The artistic growth in the work of Studio Formafantasma is clearly visible. The recognizability on both national and international level, for instance, has increased considerably. The two Italian designers consider research and experimentation in materials of paramount importance.
The full motivation of the selection committee is online: www.dutchdesignawards.nl
Dutch Design Awards
Dutch Design Awards (DDA) are internationally renowned prizes awarded to the very best in the field of Dutch design. The award ceremony, the exhibition during Dutch Design Week presenting the work all finalists, and the publication of the Dutch Design Yearbook 2012 in collaboration with nai010 uitgevers provide a platform for Dutch design in all disciplines.
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