Fashion Font

Communication design / Fashion design

As fashions change every season, so does 'Fashion Font' a typeface created by graphic designer Yvette Yang which captures each season's fleeting trends in a collaged alphabet borrowed from fashion photography.

By Editor Design.nl / 19-01-2010

Dutch-based Korean graphic designer Yvette Yang has designed a series of 'Fashion Fonts' that reflect the changing trends in fashion.

The fonts are composed of collaged elements borrowed from fashion photography from a particular fashion season. Since 2007, the collection has grown to five sets of fonts.

"My motivation for this project very simply started from my interests on typography and fashion", says Yang. "As fashion trends change so fast, I wanted to keep the archive of it as typefaces. This typeface is recognized as alphabets, but also as fashion history. 'Fashion Font' was designed with the images of fashion items from each different season, so as the archive piles up, whole font collection shows the fashion history as well." Recent trends range from animal prints, navy to military and metallics, and Spring/Summer fonts definitely display more colour, vibrancy and skin, while Autumn/Winter fonts relish in a darker palette.

S/S 2010 will be released in March.