Diesel buys majority stake in Viktor & Rolf
Diesel has bought a majority stake in Viktor & Rolf. The Italian denim brand, run by founder Renzo Rosso, acquired the Dutch fashion label for a yet undisclosed amount, stating he would retain the brand's distinctive character.
Only The Brave, Diesel's parent company, is planning to create new licensing agreements, in addition to opening new stores in key cities, all the while building it into a luxury brand.
Viktor Horsting and Rolf Snoeren, who founded the company in 1992, are famous for bridging the gap between fashion and art with their eye-catching designs. Snoeren said: "We felt that we needed a strong partner to grow the business. Fashion has changed so much that in order to achieve those dreams you need a good partner," he said. Snoeren added that he and Horsting had found it "frustrating" that although the brand was successful, it lacked the resources to fulfill its potential.
Starting with next year’s autumn-winter season, a dedicated team from Staff International – the prêt-à-porter manufacturer and distributing arm of Only The Brave – will manage the worldwide licensing arrangements for Viktor & Rolf’s womenswear, menswear, shoes and accessory lines.
Distribution will be expanded via use of Staff International’s showrooms in Paris, Milan, Tokyo and New York. Mr Rosso said that he wanted to develop a “new luxury group for the future”. The company also owns young luxury brands Maison Martin Margiela and Sophie Kokosalaki.
Points of sale
( 0 Votes, average: 0 out of 5)
click to vote
- Amsterdam Fashion Week 2013
- Dutch Design Week 2012
- Milan 2012
- Amsterdam Fashion Week 2012
- Dutch Design Week 2011
- Amsterdam International Fashion Week 2010
- Amsterdam International Fashion Week 2011
- Dutch Design Week 2010
- Dutch Design Double 2010
- Milan 2010
- Design.nl 100th Issue Favourites
- Dutch Design Week 2009
- Dutch Design Double 2009
- Milan 2009
- Amsterdam International Fashion Week 2009
- Going Out - Restaurants, bars, cafes, clubs and hotels
- Graphic Design Festival 2008
- Dutch Design Week 2008
- Retail Therapy - Where to buy Dutch design
- FreeDesigndom 2008
- Milan 2008
- Amsterdam International Fashion Week 2008
- Design.nl Tokyo favourites